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As the first retailer to commit to dedicating at least 15% of shelf space to Black owned brands through the 15% pledge, we’re proud to feature an assortment that represents the best black owned beauty out there.
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We are committed to advancing skin health equity and advancing eczema awareness and the education gap in skin of color by prioritizing diverse representation that inspires innovative and inclusive healthcare solutions around the world and investing in efforts that help provide equitable healthcare for underserved communities.
The official campaign of the Crown Act is led by the crown coalition founded by Dove, National Urban League, Color of Change, and Western Center on Law and Poverty.
The Crown Act is a law that prohibits race based hair discrimination, which is the denial of employment and educational opportunities because of hair texture or protective hair styles including braids, locks, twists, or bantu knots.
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